If the requirements are to believe that pomegranate juice can change your life, prevention of prostate cancer and breast cancer, protection against heart disease and facilitate erection.

That would be Sam the fruit of paradise original? No, says the U.S. Federal Trade Commission, which called the California Group POM Wonderful for making “false and unsubstantiated statements” about its products.

POM said that the FTC challenge to high-profile battle between the maker of the popular juice super food authorities to combat inflammation and Alzheimer’s disease to help improve sperm quality.

“All the consumer sees is the product of POM Wonderful magic bullet against disease deceived,” said David Vladeck, director of the FTC Bureau of Consumer Protection.

The company, part of Roll International Group, which includes Fiji Water Teleflora, preparing for battle. He presented his case against the FTC on the interference with their freedom of expression on the POM that are not published financial results, but it is assumed that the annual sales of approximately $ 100,000,000.

Even after the FTC filed its complaint POM Wonderful has a new campaign with television commercials produced by French director Francois Girard started – Canadian shows the sex appeal of the pomegranate.

An ad, lying almost naked actress Sonia Kinski on a bed of green with a snake crawling on his body. Voiceover says: “Some scientists believe that it does not try an apple, but ruby, garnet in antioxidants, which Eve Adam rich.”

Another Swedish actress Helena Mattsson shells belong to the myth of Aphrodite, the Greek goddess says that the love and longing announces results for “love potion”.

The company says it does not claim that the juice or supplements are drugs, but only nutritious food.

“Is actually maintained since the POM products on its promise to improve health, we also important to let the research share knowledge, once they find available,” the company said in a statement and refused to answer questions directly on the action.

“This is mainly because our products do not carry the risks associated with drugs. Too bad that the government is unable to understand the fundamental distinction, and instead it is a waste of taxpayers’ money to pursue the grenade.”